NCAA Lacrosse Brand: Full-Position OEM Coverage

A North American NCAA Division I sponsorship brand needed full-position CF shafts: attack/midfield/defense/goalie × 3 tier pricing (entry for tier-2 schools, mid for starters, pro for elites), all NCAA-certified.

12 SKU matrix (4 positions × 3 tiers) toolings in one pass + 6-month ramp. Same appearance per position, differentiated by CF content. Client signed 30+ NCAA schools, annual sales +180%.